Your choices
Cookies and tracking on this site
This page lists what this website stores on your device and what it may send to another company. Some items are cookies; others use local or session storage.
How to control this
Before you choose, optional tracking is off. You can accept everything, reject everything except what the site needs, or allow Personalisation, Measurement, Session recording, and Advertising separately. Use Cookie settings here or in the footer to change your choice later.
Turning a category off reloads the page so a tracker that already loaded is removed.
Things the site itself stores
| Name | What it is for | Category | How long | Who receives it |
|---|---|---|---|---|
| brainery_consent (cookie) | Stores the choices you make in the cookie banner. | Needed | 180 days | Stays on your device and is sent to Leadership Brainery so the site can honor your choice. |
| brainery_audience (cookie) | Remembers the homepage audience you choose. With Personalisation allowed, it may also remember an audience inferred from a page you visit. | Needed when chosen; otherwise Personalisation | 90 days | Leadership Brainery only. |
| brainery_track (cookie) | Remembers the subject track you pick so the advisor and resource hub keep your context. | Needed | 90 days | Leadership Brainery only. |
| brainery_chat_v1 (local storage) | Saves an advisor conversation on your device so you can continue it later. | Needed for the feature | No expiry | Stays on your device. |
| brainery_path_answers_v1 (local storage) | Saves your Find Your Path answers so the result can be shown again. | Needed for the feature | No expiry | Stays on your device. |
| lb_sid (session storage) | Groups measurement events from one visit. | Measurement | Until you close the tab | Leadership Brainery's analytics database. |
| lb_vid (local storage) | Distinguishes a first-time browser from a returning browser. | Measurement | No expiry | Leadership Brainery's analytics database. |
| lb_ft (session storage) | Records where a measured visit came from. | Measurement | Until you close the tab | Leadership Brainery's analytics database. |
| lb_internal (local storage) | Marks staff or developer traffic so it can be excluded from reports. | Measurement | No expiry | Leadership Brainery's analytics database. |
| lb_admin_session (cookie) | Keeps a Leadership Brainery staff member signed in to the private dashboard. | Needed | 7 days | Leadership Brainery only. |
What first-party measurement records
If you allow Measurement, the site records page views, scroll depth, time on page, selected link and form actions, referrer and campaign details, device type, browser, viewport width, a session id, and a persistent browser id. The hosting provider adds country, region, and city. The raw IP address is not saved on the event row; a one-way value derived from it is used briefly for rate limiting.
If you do not allow Measurement, the site does not create these identifiers, send these events, or forward them to vendor globals.
Other companies
These tools load only after you allow their category. A configured tool may set its own cookies or receive browser and activity data according to its service.
| Tool | What it is for | Category | Who receives it |
|---|---|---|---|
| Google Tag Manager | Loads configured measurement tags. | Measurement | |
| Google Analytics 4 | Measures visits, pages read, and actions. | Measurement | |
| Vercel Analytics | Measures traffic and page performance on the deployed site. | Measurement | Vercel |
| Microsoft Clarity | Builds heatmaps and records mouse movement, scrolling, and clicks as a replay. | Session recording | Microsoft |
| Meta Pixel | Measures response to Facebook and Instagram outreach and may build advertising audiences. | Advertising | Meta |
| LinkedIn Insight Tag | Measures response to LinkedIn outreach and may build advertising audiences. | Advertising | LinkedIn (Microsoft) |
| HubSpot tracking | Connects site activity to contact and outreach measurement when configured. | Advertising | HubSpot |
The Brainery Advisor
If you type a question into the advisor, your question and recent conversation context are sent to Google’s Gemini service to generate a reply. Leadership Brainery also stores up to 500 characters of the question after a limited scrubber replaces email addresses, phone-like numbers, and long digit runs. It may also store the selected track, resource-match count, conversation length, and country.
The scrubber does not reliably remove names, addresses, schools, employers, health, financial, immigration, or family details. Do not type anything you would not want stored. The advisor is not a counsellor and is not confidential in the way a counsellor is.
The contact form
What you type into the contact form is emailed to the Leadership Brainery team. It is held in the team’s mailbox and the email-delivery service’s logs, rather than the site’s analytics database.